How Elements Uses ALL3D to Deliver Luxury Visuals for Budget-Friendly Furniture
Elements turned to ALL3D to deliver high-end photography on a cost-conscious budget; helping them launch a major ad campaign and merchandise their collections more effectively.
Elements was originally founded in 2004 as a bedroom supplier and has grown into a whole-home solution for furniture retailers, supporting customers at all stages of their business journeys, including big box stores, Top 100 retailers, eCommerce platforms, single stores, and designers.
Elements’ photography and imagery assets play a crucial role in achieving this goal. Serving elevated photography for a $399 bedroom set can be challenging when considering the margin and marketing dollars available for such a promotional set. Therefore, having a cost-effective way to capture photography that looks like it was taken in a stateside studio has been key.
Image Created Using the ALL3D Scene Creator
Over the past 20 years, Elements has explored and utilized various avenues for creating and capturing compelling visual assets for our marketing needs and those of our retailers. From hardware-heavy systems to expensive traditional photoshoots, they found that the ALL3D platform offers the best value. The quality of the product, combined with its affordability, stands out.
The high quality of the room scenes and the ability to merchandise product categories sourced from different countries in the scene creator without physically bringing them together for a photoshoot have saved Elements thousands in logistical costs. Additionally, the ability to showcase an entire living room of products, regardless of the product’s source, has given more control over how goods are merchandised together.
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