After a year-long search and testing over ten platforms, A-America partnered with ALL3D to streamline their content creation, and deliver high-end imagery at a fraction of the cost.
A-America has been producing high quality solid hickory, oak, walnut, mahogany, pine, maple, and ash furniture for over fifty years. A-America’s products are focused on value priced solid wood dining room, bedroom suites, and occasional groups. A-America is known as the leader in the casual dining category and extensively detailed bedroom furniture. Their designs have evolved from the original nostalgic solid oak tables and chairs to fashion forward styles and stunning finishes.
A-America searched for over a year for the perfect partner to work with in helping create high quality images of their products to use in a variety of formats and platforms including print, digital and interactive. After extensive testing of modeling of individual products to use for silo photography, room scenes and virtual 360 of products from over ten different platforms, they chose ALL3D to partner with to replace their in-studio photography.
Image Created Using the ALL3D Scene Creator
In the past, most furniture manufacturers relied upon large studios to photograph their furniture collections. This meant having to handle the logistics of transporting and assembly of the furniture at the studio, along with the high associated costs of photo shoot which could cost more than $20,000 for a large collection. With multiple new collections per year, the photography costs alone can easily use a substantial amount of a company’s marketing budget annually.
By partnering with ALL3D, A-America has saved over 65% on their photography budget, and now can capture high quality imagery of their furniture with the ability to easily change products that are in development, while at the same time offer dealers the ability to easily customize room scenes to meet their unique specifications with a substantially shorter timeline for project completion.
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