SQAI used ALL3D’s intuitive platform to create an immersive 3D experience, making a powerful first impression.

Introduction

Immersive 3D product visualization is making a powerful first impression for the future of fitness. SQAI is an innovative fitness-tech company co-founded by former Amazon executive Alec Oliver. SQAI uses Electro Muscle Stimulation (EMS) to train muscles without the need for weights, machines, or joint impact. EMS has long been favored by professional athletes for performance training and injury prevention. The SQAI EMS suit brings the same cutting-edge technology right into customers’ homes—or wherever they choose to work out.

The Challenge

To effectively showcase the SQAI suit’s unique features, Alec sought to create an immersive 3D experience. With a tight launch deadline, he needed a high-fidelity 3D model produced quickly, bypassing the time and expense of a traditional product photo shoot. The model had to be technically accurate to demonstrate the suit’s technology, fit, and functionality—serving as a primary ecommerce asset for their digital storefront.

The ALL3D Solution

Using a suite of core services from ALL3D, Alec built a virtual photography workflow that can be quickly and easily deployed to digital and social channels. As a start-up, the intuitive user interface of the ALL3D platform allowed Alec to create the 3D model and creative assets quickly while optimizing budgetary resources. By leveraging 3D modeling, SQAI was able to generate photorealistic imagery that traditionally would have required weeks of studio coordination.

“As a startup founder, I needed a fast, cost-effective way to bring our innovative product to life. ALL3D’s platform gave us the tools to create a stunning 3D product model in record time, without sacrificing quality. The speed and ease of the process were invaluable in getting SQAI to market on schedule.” – Alec Oliver